At a consulting client meeting the other day my business partner and I were doing some discovery on this particular businesses internal processes to identify gaps we could help them close. They are a smaller insurance company who gets incoming leads that they qualify, match needs, and make sales. As anyone with sales experience know you don’t close every lead you get, and especially not always on the first contact. The problem this business was having is that they were collecting e-mail addresses but their follow up e-mail they referred to me as a “blast” or “bulk” e-mail that they send to their warm and cold contacts randomly. This is not OK.
“not our objective to sell, convince, or persuade… instead simply determine if there exists a fit suitable enough to merit a next step.” -Blair Enns
This is not a book it’s a bible for the modern day agency or consultancy. After reading strait through the book in 2 sittings I was left wondering just one thing: This was published in 2010 and I’m just now finding about about it three years later? After finishing reading the book for the first time I had filled up five pages of moleskin notebook with quote after quote. For me this book solved a huge problem in that it completely reaffirmed my acknowledgement that the old way of doings things is not always the best way.
A technology teacher friend of mine told me about this Ted Talk video by 13 year-old Logan LaPlante and I had to go look it up. I was not disappointed and after watching the video had tremendous respect for the kid, his parents and the outlook of education. I consider myself someone who ‘hacked’ their education and I’m a total advocate for just about every word from this young shred grom’s mouth. I’ve captured many of his quotes I found moving and discuss them more below if you keep reading.
The skateboarder who invented the flatland ollie. If you are not a fan of him you have probably never heard him speak. His latest 18 minute TED Talk On Getting Up Again is a great place to start listening to what he has to say. As Rodney says, “he was faced with that challenge that made him better” which seems to be a theme of this talk.
We are sophisticated puppets.
When wondering how to decorate your office it doesn’t always have to be a artsy fartsy task. I choose instead to surround myself with inspiration that reminds me why I do what I do. So much of the work I do is innovation since the online marketing world is such a rapidly changing beast. The PageLadder office houses a nice collection of Bones Brigade memorabilia on it’s walls.
The Bones Brigade were the innovators of modern day skateboarding. Tricks like the ollie and mctwist set the stage for skateboarding and all action sports at the time and for years to come. With my business we are constantly innovating new tactics and operations to stay on the forefront of what marketing will look like in years ahead. In business you have to be inspired constantly from those business leaders in the past who solved some of the challenges of business long ago that laid the foundation for businesses like mine today.
I want to create a website that is an index of all local surfboard shapers. There is nothing out there yet like I am looking to create. -Stanton Harbaugh
After weeks of deliberation, this is how I was approached by the founder of Local Shapers for approval of his master plan to create a space online for local surfboard shapers. We took this idea to Google’s Keyword Tool to see what kind of organic search volumes came up for related searches. What we found was a huge interest in people looking for local surfboard shapers in their areas. Armed with data to support the cause localshapers.com was established.
It’s been some months now since the inception of Local Shapers and the website has grown to cover most all the surfboard shapers in San Diego, CA. The blog content production has been top notch with unique content that has been received very well by the surf community.
Although I still actively consult on the new website and brand my two friends Stanton Harbaugh and Logan Brown have ran away with the site and have been making huge strides in the development. It has opened up doors for them to follow their passion of surfing allowing them to meet and interview some of the best local surfboard shapers in the area.
Most recently they completed a website design and build project for Ryan Siegel of Siegel Pooh Surfboards. This project was done out of a passion for helping talented shapers who are somewhat stuck in the “stone-age” when it comes to their presence online. Ryan was featured as the “Shaper of the Month” and out of that came a new opportunity for the shaper and the Local Shapers guys to work together. Most of the time the shapers realize they are hard to find online but just don’t have the means to develop a website on their own. That is when Logan and Stan stepped in to help with establishing Ryan’s board label with a new website.