Life Work

Office Skate Memorabilia Collection Inspired by Tony Hawk & Bones Brigade

Raleigh PageLadder Office Bones Brigade CollectionWhen wondering how to decorate your office it doesn’t always have to be a artsy fartsy task. I choose instead to surround myself with inspiration that reminds me why I do what I do. So much of the work I do is innovation since the online marketing world is such a rapidly changing beast. The PageLadder office houses a nice collection of Bones Brigade memorabilia on it’s walls.

The Bones Brigade were the innovators of modern day skateboarding. Tricks like the ollie and mctwist set the stage for skateboarding and all action sports at the time and for years to come. With my business we are constantly innovating new tactics and operations to stay on the forefront of what marketing will look like in years ahead. In business you have to be inspired constantly from those business leaders in the past who solved some of the challenges of business long ago that laid the foundation for businesses like mine today.


Helping Local Shapers Create a Venue for California Surfboard Shapers Online

I want to create a website that is an index of all local surfboard shapers. There is nothing out there yet like I am looking to create. -Stanton Harbaugh

After weeks of deliberation, this is how I was approached by the founder of Local Shapers for approval of his master plan to create a space online for local surfboard shapers. We took this idea to Google’s Keyword Tool to see what kind of organic search volumes came up for related searches. What we found was a huge interest in people looking for local surfboard shapers in their areas. Armed with data to support the cause was established.

Local Shapers

It’s been some months now since the inception of Local Shapers and the website has grown to cover most all the surfboard shapers in San Diego, CA. The blog content production has been top notch with unique content that has been received very well by the surf community.

Although I still actively consult on the new website and brand my two friends Stanton Harbaugh and Logan Brown have ran away with the site and have been making huge strides in the development. It has opened up doors for them to follow their passion of surfing allowing them to meet and interview some of the best local surfboard shapers in the area.

Most recently they completed a website design and build project for Ryan Siegel of Siegel Pooh Surfboards. This project was done out of a passion for helping talented shapers who are somewhat stuck in the “stone-age” when it comes to their presence online. Ryan was featured as the “Shaper of the Month” and out of that came a new opportunity for the shaper and the Local Shapers guys to work together. Most of the time the shapers realize they are hard to find online but just don’t have the means to develop a website on their own. That is when Logan and Stan stepped in to help with establishing Ryan’s board label with a new website.